Blogging Data

I stopped blogging over six years ago and with the exception of (I think) one post, I remained silent. Then recently (2026) I've had a hankering to restart. But where?

This old Blogspot blog seemed way out of date. It has after all been running with the same theme and general set-up since 2009! It felt like yesterday's technology. In fact it is yesterday's technology! But I have since found out that the technological age of the platform is one of the lesser problems with blogging. 

Even so, I unthinkingly discarded the prospect of using Blogger again and plunged in and onto the latest fashionable platform i.e. SubStack. 

SubStack is really aimed at writers and those who wish to distribute posts/writing by email and monetise their output. Using it as a straight blog is sub-optimal. But I dived in anyway.

I issued 3 or 4 posts (now migrated to here!) and got a modicum of traffic. But traffic at levels that were disappointing compared to what I used to get on this dear old Blogger platform.

Casting around for a clue, I looked at my Blogger stats on Google Analytics (what I should have done right at the start) and was amazed to find my old Blogspot, abandoned and forgotten about 6 years ago, still got a respectable amount of traffic

So I asked Gemini what was wrong with SubStack. The answer was obvious. This Blogspot is long lived and well established it has a level of domain and post authority that would take years to accumulate on SubStack.

I'm not interested in spending time trying to re-establish that domain authority when I have it here already. Neither do I particularly care that Blogger may be a bit clunky and out of date.

So here I am. This is a new section (as of 2026) of all aspects of writing and blogging. Here's a list of the posts on this topic so far (currently one deep).

September 2026

Why Old Blogspots Beat New SubStacks Every Time